Category: Food Delivery

Zomato, a popular food delivery platform, is currently facing significant criticism for its recent 'kachra' campaign, which has sparked a strong backlash among internet users. The campaign, aimed at promoting cleanliness and raising awareness about food wastage, has stirred controversy due to its controversial approach. The 'kachra' campaign by Zomato featured a series of advertisements showcasing visually unappealing and messy meals, deliberately designed to elicit a strong reaction from viewers. By highlighting the consequences of wasting food, the campaign aimed to discourage such behavior. The ads prominently displayed the tagline,...