The upcoming launch of Borok TV Films’ nationwide OTT platform has sent a wave of excitement not just through the creative circles of North-East India, but also among local businesses in Tripura.
Borok TV Films, founded by Monojit Debbarma, has a proven track record of success in advertising. Their ability to connect with local audiences through relatable content is a major draw for businesses in the region.
“Borok TV Films understands the pulse of Tripura,” says Mr. Debbarma, owner of Dongoi, a local Restro Cafe Owner. “Their previous advertising campaigns have been very effective in reaching our target audience. With a national platform, the exposure could be immense.”
While details about advertising opportunities on the OTT platform are yet to be revealed, businesses are optimistic.
“Even if it’s just product placement or sponsored content, it’s a fantastic chance to showcase our products to a wider audience,” says Mr. Jamatia, who runs a handloom textile business in Agartala. “The platform could potentially open doors to new markets across the country.”
Experts Believe Platform Can Boost Regional Economy
Economic experts believe Borok TV Films’ platform has the potential to significantly boost the North-Eastern economy.
“A successful OTT platform can attract investment, create jobs in the creative sector, and promote tourism,” says Dr. Joy, a professor of economics at Bangalore University. “By showcasing the region’s culture and beauty, the platform can attract visitors and generate revenue for local businesses.”
Collaboration is Key
The success of Borok TV Films’ platform hinges on collaboration between the company and local businesses. Businesses can provide financial backing, sponsor content creation, and leverage the platform for targeted advertising.
“We’re open to exploring various partnership opportunities with local businesses,” says a spokesperson for Borok TV Films. “Our goal is to create a mutually beneficial platform that celebrates North-Eastern talent and empowers regional businesses.”
The upcoming launch of Borok TV Films’ OTT platform is not just about entertainment; it’s about creating opportunities and fostering economic growth for the entire North-Eastern region.
